Lead generation for home improvement
Qualified home improvement enquiries from homeowners with a specific project and a confirmed address, sent to one firm per area and paid for from the contracts they win.
At a glance
- Model
- Pay on results
- Your leads
- Exclusive, one firm per area
- Cost to start
- Nothing up front
Home improvement covers a broad span of work, from a new kitchen to a loft conversion to a full rewire, and the lead values reflect that range. The marketing challenge is the same across all of it: homeowners in the market search broadly, land on multiple directories, and the same contact gets sent to half a dozen firms before anyone has seen the property. By the time you call, you are the fourth company to ring and the price race has already started.
ROI Leads narrows that to one firm per area per project type. We pay for the advertising and the content, qualify the enquiry for a genuine project and a property owner, and take a share only on the contracts that are signed. Your marketing spend in a quiet month is zero.
What makes a home improvement enquiry worth a share of the contract
A specific scope, a real property and an owner with the authority to commission the work. Vague enquiries from renters or people still deciding whether to proceed at all are not passed on. We match the project type to the services your firm offers, so a company specialising in extensions does not receive bathroom refurbishment enquiries, and vice versa.
The work these leads cover
Real home improvement enquiries across the jobs you take, filtered to your area before they reach you.
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Kitchen and bathroom refurbishment
Full or partial kitchen and bathroom redesign and installation.
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Loft conversion
Dormer, hip-to-gable and Velux loft conversions for additional living space.
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House extension
Single and double-storey extensions to the rear or side of a property.
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Full property renovation
Whole-house refurbishment including structural, plumbing and electrical work.
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Damp proofing and remediation
Rising damp treatment, tanking and dry rot remediation.
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Internal remodelling
Wall removals, steelwork and open-plan reconfigurations.
Home Improvement leads across the UK
The same model runs city by city. A few of the areas live now:
Home Improvement leads, answered
Can I choose which types of home improvement projects I receive?
Yes. When you join you specify the project types and minimum contract values you want, and we filter the enquiry stream to match. You will not receive projects outside your stated scope.
How does the fee work on a project that runs over several months?
The fee is based on the signed contract value, agreed before you go live. The timing of the payment can be structured to align with your own payment schedule on the project.
What if a homeowner changes their mind after signing?
We agree the trigger point in advance. A contract that is cancelled within the statutory cooling-off period before work begins does not count as a completed job for fee purposes.
Ready for exclusive home improvement leads?
Book a short call and we will set up your area and show you how the split works for the jobs you take.