Lead generation for solar installers
Exclusive solar enquiries from homeowners who have already decided to buy, sent to one installer per area and paid for out of the jobs they win.
At a glance
- Model
- Pay on results
- Your leads
- Exclusive, one firm per area
- Cost to start
- Nothing up front
A single solar install is worth thousands, so the maths of buying leads is different here than almost anywhere else. Win one job in six and the marketing has still paid for itself many times over. The problem has always been the risk at the front, spending on ads and directories through a quiet spell with nothing to show for it.
ROI Leads takes that risk off you. We fund the ranking and the enquiry flow, send you homeowners who want panels priced, and take our share only after an install is signed. A slow month costs you nothing.
What makes a solar lead worth a share of the job
Intent and exclusivity. A homeowner comparing three quotes on a specific roof is worth paying for, an idle form fill is not. We qualify for a real property, a real budget and a real timeline, then send it to you alone. Your MCS certification and your coverage radius are set when you join, so the enquiries match the work you actually want.
The work these leads cover
Real solar installers enquiries across the jobs you take, filtered to your area before they reach you.
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Residential rooftop solar
Whole-home panel installs for owner-occupiers.
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Battery storage
Storage added to a new array or retrofitted to an old one.
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Solar and EV charger
Bundled panel and home charge point enquiries.
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Commercial rooftop
Larger arrays for units, farms and business premises.
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Panel repair and servicing
Fault finding, inverter swaps and maintenance work.
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Solar thermal
Hot water systems for homes off the gas grid.
Solar Installers leads across the UK
The same model runs city by city. A few of the areas live now:
Solar Installers leads, answered
How much do solar leads cost?
There is no cost until a lead becomes an install. You pay an agreed share of the profit on jobs you win, so the price of a lead is always a fraction of the money it brought in. If nothing lands, you pay nothing.
Are the solar leads exclusive to me?
Yes. Each enquiry goes to a single installer in that area. You are not one of five firms racing to quote the same roof, which is what makes the close rate worth paying on.
Can a smaller installer compete with the national firms?
That is exactly who the model suits. You get the same qualified enquiries the big spenders chase, without their marketing budget, because the cost only appears once you have won the work.
Ready for exclusive solar installers leads?
Book a short call and we will set up your area and show you how the split works for the jobs you take.