Lead generation for home security
Exclusive home security installation enquiries sent to one specialist per area, with fees earned only from completed system installs.
At a glance
- Model
- Pay on results
- Your leads
- Exclusive, one firm per area
- Cost to start
- Nothing up front
The market for home security has expanded well beyond the standard intruder alarm. Homeowners today are asking for integrated systems that combine alarm detection, door video, cameras and smart control in a single setup, and the installations that serve that demand are worth considerably more than a basic bell box and PIR. That value is what makes a share-on-results model work well for installers who serve this market.
ROI Leads generates enquiries from homeowners who are actively looking to improve their security, qualifies them for a real property and a genuine installation intent, then sends each one to a single firm in the area. We fund the advertising and carry the spend in quiet periods. The fee is a share of completed installs only.
What makes a home security lead worth a share
A homeowner who wants a professionally installed system rather than a retail kit, with a property type and a scope that match what the installer does. Whether the job is a standalone alarm, a camera system or a fully integrated setup with smart home links affects the price and the install time, so the scope is captured before the enquiry reaches the installer. NSI or SSAIB registration, alarm grades covered and coverage area are agreed at the start.
The work these leads cover
Real home security enquiries across the jobs you take, filtered to your area before they reach you.
-
Intruder alarm installation
Grade 2 and Grade 3 wired and wireless alarm systems for residential properties.
-
Smart alarm system
App-monitored alarm with remote arming and instant alerts.
-
CCTV and alarm combined
Integrated camera and intruder detection in a single system.
-
Video doorbell and access control
Smart doorbell and lock systems with remote viewing and control.
-
Monitored alarm upgrade
Replacing an existing alarm with a system connected to a central monitoring station.
-
Panic and personal attack system
Hardwired panic button and personal attack wiring in residential properties.
Home Security leads across the UK
The same model runs city by city. A few of the areas live now:
Home Security leads, answered
Do I need NSI or SSAIB accreditation to receive leads?
For monitored alarm enquiries, accreditation is required because the monitoring station will ask for it. For unmonitored systems, the requirement depends on the scope. This is agreed when you join.
Are the leads for new installs only or do upgrades qualify?
Both. Upgrade and replacement enquiries are included alongside new installs. The distinction is flagged in each enquiry so you know what you are pricing.
How far does my coverage area extend?
Coverage is set by postcodes when you join and can be adjusted as your business grows. Each postcode unit is covered by one installer, so you are not competing inside your own area.
Ready for exclusive home security leads?
Book a short call and we will set up your area and show you how the split works for the jobs you take.