Lead generation for pothole repair
Qualified pothole and carriageway repair enquiries from private landowners, housing associations and facilities managers, sent to one contractor per area and paid for only from the contracts they complete.
At a glance
- Model
- Pay on results
- Your leads
- Exclusive, one firm per area
- Cost to start
- Nothing up front
Private road and car park maintenance is a persistent cost for commercial landlords, housing associations, schools, business parks and industrial estate operators. A single pothole left unrepaired opens the property owner to liability, and reactive patching across a multi-site estate can consume a significant maintenance budget each year. The challenge for specialist repair contractors is finding those clients efficiently: directory listings reach the wrong audience and general construction lead services rarely separate road and surface repair from groundworks in general.
ROI Leads targets private landowners, property managers and facilities teams who are actively managing a surface repair programme. Each enquiry is qualified by site type, approximate scope and urgency before it goes to one contractor in the relevant area. The share comes from completed repairs and resurfacing contracts, and there is no cost during quiet periods between enquiries.
What a pothole repair enquiry needs to be worth passing on
Site ownership and the nature of the works. A local authority highway enquiry and a private car park repair are handled through very different procurement routes, and the contractor needs to match the right channel. We qualify on site ownership, the type of surface, the number of defects and whether the client has a timeline or budget in mind. Your coverage area and the surface types you repair are set at registration.
The work these leads cover
Real pothole repair enquiries across the jobs you take, filtered to your area before they reach you.
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Private car park pothole repair
Reactive and planned defect repair on car parks for commercial landlords, retailers and employers.
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Industrial estate and business park resurfacing
Overlay and full-depth resurfacing for estate roads and shared access routes.
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Housing estate road maintenance
Defect patching and surface repair on private unadopted roads for management companies and RMCs.
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School and institutional car park repair
Surface maintenance for schools, hospitals and public sector sites managing their own grounds.
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Tarmac patch and reinstatement
Reactive patching using hot or cold-lay materials, including reinstatement after utility works.
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Surface dressing and preventive treatment
Chip-and-spray or emulsion surface treatments to extend the life of sound but ageing surfaces.
Pothole Repair leads across the UK
The same model runs city by city. A few of the areas live now:
Pothole Repair leads, answered
Do these leads come from councils or private landowners?
Private landowners, housing associations, facilities managers and commercial property owners. Public highway work runs through local authority procurement and is not what these enquiries cover. If you work across both, we can discuss a tailored arrangement.
How are pothole repair enquiries qualified?
We establish whether the site is privately owned or managed, the type of surface, the approximate number of defects and the urgency of the repair. Enquiries from people who are still at the budgeting stage with no clear programme are filtered before they reach you.
Is there a minimum contract value for the leads you send?
You set the minimum scope at registration. A contractor who takes on large resurfacing schemes can exclude single-pothole patch enquiries, and a local contractor happy to take smaller reactive jobs can receive both.
Ready for exclusive pothole repair leads?
Book a short call and we will set up your area and show you how the split works for the jobs you take.