Lead generation for law firm
Pre-qualified legal enquiries from people with a real matter and a confirmed need for advice, sent to one firm per area and practice area, and paid for from the clients they instruct.
At a glance
- Model
- Pay on results
- Your leads
- Exclusive, one firm per area
- Cost to start
- Nothing up front
Legal work is won on trust and speed. The person who contacts a firm with a question about a personal injury claim, a property dispute or an employment matter is often speaking to two or three firms in the same afternoon. The one that responds clearly, quickly and with evident competence gets the instruction. Shared referral networks that distribute the same name to several firms strip out the speed advantage before the first call is made.
ROI Leads routes each enquiry to a single firm for the relevant practice area in the relevant location. We cover the cost of generating the enquiry, qualify for a genuine legal matter and a real person rather than a speculative request, and take our agreed return from matters that are instructed. A period of low enquiry volume costs the firm nothing.
What qualifies a legal enquiry as worth a fee share
A genuine legal matter, a real decision-maker and clear consent to be contacted. We filter out enquiries that describe situations with no plausible legal claim or need. The practice area is matched to your firm authorisation and the geographic area to your team coverage, so you are not receiving employment law enquiries if you are a conveyancing firm, and you are not receiving enquiries from locations you do not serve.
The work these leads cover
Real law firm enquiries across the jobs you take, filtered to your area before they reach you.
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Conveyancing and property law
Residential sales, purchases, remortgages and transfer of equity.
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Personal injury claims
Road traffic accidents, accidents at work and public liability matters.
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Employment law advice
Unfair dismissal, redundancy, settlement agreements and tribunal claims.
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Family law and divorce
Separation, financial remedy, child arrangements and cohabitation disputes.
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Wills, probate and estate administration
Will drafting, grant of probate and estate administration matters.
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Commercial law
Business contracts, disputes, shareholder agreements and debt recovery.
Law Firm leads across the UK
The same model runs city by city. A few of the areas live now:
Law Firm leads, answered
How does pay on results work for legal instructions?
You pay an agreed share based on matters that are instructed and a retainer or conditional fee agreement is signed. Enquiries that do not progress to instruction do not trigger a payment.
Are the enquiries SRA compliant in how they are generated?
We generate enquiries with clear consent to be contacted by a legal firm about the matter described. The content does not make outcome guarantees or claims that would breach solicitor marketing rules. Compliance with professional conduct obligations on the subsequent contact and retainer is the responsibility of the instructed firm.
Can you supply enquiries for a specific practice area only?
Yes. Enquiries are matched to your stated practice areas at the outset and you will not receive matters outside the areas you have specified.
Ready for exclusive law firm leads?
Book a short call and we will set up your area and show you how the split works for the jobs you take.