Lead generation for solicitors
Consented, pre-qualified enquiries from people and businesses actively seeking legal advice, sent to one firm per area and paid for only from the matters they instruct.
At a glance
- Model
- Pay on results
- Your leads
- Exclusive, one firm per area
- Cost to start
- Nothing up front
The value of a legal instruction depends entirely on the area of law and the complexity of the matter, but across most practice areas a single new client relationship can be worth thousands in fees over time. Law firms have traditionally grown through referrals and professional network introductions, but those channels take years to develop and produce uneven volume. Paid directories and aggregator sites fill the gap for many firms, but they share the same contact with three or four firms simultaneously and the first caller usually wins the instruction, regardless of specialism fit.
ROI Leads generates enquiries through targeted search and comparison activity, qualifies each one by area of law and urgency, and routes it to one firm in the relevant area. An agreed share is due once a matter is instructed and under way. A quiet period costs the firm nothing in acquisition fees.
What a legal enquiry needs before it is worth passing to a solicitor
Practice area fit and the intent to instruct. A person who has identified the type of legal help they need, has a clear situation to present and wants to speak to a solicitor promptly is a different contact from someone exploring options with no clear instruction in mind. We qualify on the area of law, the nature of the situation and the urgency before the enquiry reaches the firm. Your authorised areas of practice, your minimum matter thresholds and your geographic coverage are set at registration so the work you receive aligns with what your firm is regulated and resourced to deliver.
The work these leads cover
Real solicitors enquiries across the jobs you take, filtered to your area before they reach you.
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Residential conveyancing
Sale, purchase and remortgage instructions for residential property transactions.
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Family law
Divorce, financial remedy, child arrangements and cohabitation dispute enquiries.
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Wills, probate and estate administration
Will preparation, grant of probate applications and estate administration instructions.
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Personal injury and road traffic accident claims
No-win no-fee personal injury instructions across accidents, slips and medical negligence.
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Employment law
Unfair dismissal, redundancy, discrimination and settlement agreement instructions from employees and employers.
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Commercial contracts and disputes
Contract review, debt recovery and commercial litigation instructions from businesses.
Solicitors leads across the UK
The same model runs city by city. A few of the areas live now:
Solicitors leads, answered
Are the enquiries SRA-compliant in how they are generated?
Enquiries are generated and passed in a manner that does not involve the firm paying for a referral arrangement outside the SRA rules. The commercial arrangement is structured around the value of completed matter fees rather than a referral fee in the regulated sense, and we advise firms to take their own regulatory guidance before signing up.
Can we receive enquiries for one area of law only?
Yes. At registration you set the practice areas you want to receive. A firm focused on residential conveyancing does not receive family or employment enquiries, and a litigation practice can be set up to receive only commercial instructions.
How does pay on results work when some matters take months to complete?
The share becomes payable once the instruction is placed and the work is under way. The exact trigger and the rate are agreed at setup to reflect how your practice area typically progresses from first call to instructed matter.
Ready for exclusive solicitors leads?
Book a short call and we will set up your area and show you how the split works for the jobs you take.