Lead generation for accountants
Qualified enquiries from businesses and individuals actively seeking accountancy services, sent to one firm per area and paid for only from the clients they sign.
At a glance
- Model
- Pay on results
- Your leads
- Exclusive, one firm per area
- Cost to start
- Nothing up front
Accountancy engagements range from a one-off self-assessment return to a recurring compliance and advisory relationship worth several years of fees. The value of a well-matched client is substantial, which is why the cost of chasing the wrong ones through shared directories or cold referral networks adds up so quickly. Most lead sources sell the same contact to four or five practices at once, so the first call is already a race and the margin is already under pressure.
ROI Leads runs the search and the paid activity, qualifies each enquiry against the type of work you handle and the size of client you serve, and routes it to your firm alone. There is no monthly subscription to cover during a slow January. A share of the fees from clients who actually instruct you is all we take.
What makes an accountancy enquiry worth a share of the fees
The fit between the work and the practice. A sole trader needing a simple return is a very different instruction from a limited company wanting management accounts and year-end filing. We qualify on entity type, turnover band and the specific services the person needs before the enquiry reaches you. Because the fee is tied to signed clients, there is no incentive to pad volume with contacts that will never convert.
The work these leads cover
Real accountants enquiries across the jobs you take, filtered to your area before they reach you.
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Annual accounts and corporation tax
Year-end filing for limited companies, covering statutory accounts and CT600 returns.
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Self-assessment tax returns
Personal income tax filing for sole traders, directors and landlords.
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VAT registration and returns
Registration advice and ongoing quarterly return preparation.
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Bookkeeping and payroll
Day-to-day transaction recording, payroll runs and auto-enrolment compliance.
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Management accounts
Monthly or quarterly reporting for owner-managed businesses needing visibility on performance.
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Business advisory and tax planning
Proactive advice on structure, growth plans and legal tax efficiency.
Accountants leads across the UK
The same model runs city by city. A few of the areas live now:
Accountants leads, answered
How does pay on results work for accountancy?
You pay an agreed share of the fees from clients who actually sign and instruct your firm. If an enquiry does not convert, you pay nothing for it. The arrangement means the cost of acquiring a new client is always a known fraction of what that client brings in.
Can you match enquiries to the size of client we take on?
Yes. When you join we record the entity types, turnover bands and services you want. Enquiries are filtered against those criteria before they reach you, so a practice that focuses on small limited companies does not receive sole trader returns, and a firm with minimum fee thresholds does not see enquiries below them.
Are the leads exclusive to our practice?
Each enquiry goes to one practice in that area. It is not shared with competing firms, which means the conversation you have with a prospect is yours alone from the first call.
Ready for exclusive accountants leads?
Book a short call and we will set up your area and show you how the split works for the jobs you take.