Lead generation for business insurance
Consented, pre-qualified enquiries from UK businesses actively seeking commercial insurance, sent to one broker per area and paid for only from the policies placed.
At a glance
- Model
- Pay on results
- Your leads
- Exclusive, one firm per area
- Cost to start
- Nothing up front
A commercial insurance client can represent renewal income across several product lines for many years, which makes the initial acquisition worthwhile at a cost that scales with the premium placed. The problem with buying from shared directories is that the same business owner has often been contacted by four brokers before the first conversation, so the relationship starts cold and the deal is already on price. Enquiries generated through affinity partners or reseller networks carry similar baggage.
ROI Leads generates business owner enquiries through targeted search and comparison activity, qualifies the size and type of the business and the cover needed, and routes each enquiry to a single broker in that area. The cost comes out of the policies you actually place, so a renewal season that produces nothing costs you nothing.
What makes a commercial insurance enquiry worth a share of the premium
The fit between the business type, the cover required and what the broker can actually place. A sole trader needing public liability is a straightforward placement; a contractor needing combined liability, professional indemnity and fleet cover across multiple vehicles is a very different conversation. We qualify on business sector, turnover, number of employees and the specific products the business owner wants before the enquiry reaches the broker. Each enquiry goes to one firm, which means the broker who takes the call is not racing three others for the same prospect.
The work these leads cover
Real business insurance enquiries across the jobs you take, filtered to your area before they reach you.
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Public and employers liability
Combined liability cover for tradespeople, contractors and service businesses.
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Professional indemnity
Cover for consultants, advisers and professionals against claims of negligence or error.
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Commercial combined
Bundled property, liability and business interruption for owner-managed premises.
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Fleet and commercial vehicle
Motor cover for vans, HGVs and mixed commercial fleets.
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Cyber and data liability
Cover against data breach, ransomware and business interruption from cyber events.
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Directors and officers
Personal liability protection for company directors and senior managers.
Business Insurance leads across the UK
The same model runs city by city. A few of the areas live now:
Business Insurance leads, answered
How does pay on results work for insurance broking?
You pay an agreed share of the commission or premium income from clients who actually take out cover through your brokerage. A prospect who does not proceed never appears on an invoice.
Can you match enquiries to the business types we specialise in?
Yes. When you join we record your specialisms, the sectors you cover and the minimum premium thresholds that make sense for your operation. Enquiries are filtered against those parameters before they reach you.
Are the leads sent to other brokers at the same time?
No. Each enquiry goes to one broker in that area. The business owner you speak to has not been sent to a list of your competitors, which is what gives the first call a chance to be a real conversation rather than a price comparison.
Ready for exclusive business insurance leads?
Book a short call and we will set up your area and show you how the split works for the jobs you take.