Lead generation for will writing
Qualified will writing enquiries from clients who are ready to instruct sent exclusively to one firm per area, with fees earned only from completed wills.
At a glance
- Model
- Pay on results
- Your leads
- Exclusive, one firm per area
- Cost to start
- Nothing up front
Will writing is a service most adults know they need and put off for longer than they should, which means the person who finally picks up the phone or fills in a form has often crossed a threshold. They are genuinely ready to act and the right introduction at the right moment converts well. Shared lead pools in this market are particularly wasteful because the client who receives two calls from different firms in the same hour usually trusts neither of them.
ROI Leads generates qualified enquiries from people who have asked about writing or updating a will, sends each one to a single will writing firm in the coverage area, and takes a share of the fee for completed documents. Nothing is owed for enquiries that do not result in an instruction.
What a will writing lead needs to earn its share
A person who has made the decision to act and is ready to discuss the contents of a will rather than asking general questions about the process. Whether the enquiry is for a single will, a mirror will for a couple or an estate plan involving trusts affects the scope and the fee, so the type is identified before the enquiry reaches the firm. Firm accreditation, the services covered and the geographic area served are all agreed at the start.
The work these leads cover
Real will writing enquiries across the jobs you take, filtered to your area before they reach you.
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Single will
A straightforward will for one person with standard testamentary wishes.
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Mirror wills for couples
Paired wills for married or cohabiting couples with reciprocal arrangements.
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Will with trust provisions
Wills that include testamentary trusts for tax planning or beneficiary protection.
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Will update and review
Revisions to an existing will following a change in circumstances.
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Lasting power of attorney
Property and financial or health and welfare LPA appointments.
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Estate and inheritance planning
Broader advisory work combining will drafting with IHT and trust planning.
Will Writing leads across the UK
The same model runs city by city. A few of the areas live now:
Will Writing leads, answered
Do the enquiries come with consent to be contacted by a will writer?
Yes. Each enquiry is generated from a person who has asked for help writing or updating a will and agreed to be contacted. The consent record travels with the lead.
Are the leads suitable for will writing companies or only solicitors?
Both. Will writing firms and solicitors with a probate and estate planning practice are both served. The type of firm you are and the services you provide are confirmed at sign-up.
What do I owe if a client enquires but decides not to proceed?
Nothing. The fee is a share of fees for completed wills and instructions. A person who enquires but does not instruct carries no charge.
Ready for exclusive will writing leads?
Book a short call and we will set up your area and show you how the split works for the jobs you take.