Lead generation for funeral plans
Consented pre-need enquiries from people actively researching funeral planning, sent to one provider per area and paid for from the plans they place.
At a glance
- Model
- Pay on results
- Your leads
- Exclusive, one firm per area
- Cost to start
- Nothing up front
Pre-paid funeral plans are a considered, sensitive purchase. The person enquiring is usually planning ahead for themselves or helping an elderly relative think through arrangements. The conversation requires care, clear information and no pressure, which makes the quality of the initial contact more important than the volume of leads reaching the adviser. Shared lead pools that sell the same contact to several providers undermine the trust that pre-need planning depends on.
ROI Leads generates enquiries through content that answers genuine planning questions and attracts people who are at the point of wanting to talk. Each enquiry is sent to a single funeral plan provider in the area. Our fee is an agreed share of the plans that are taken out, so the incentive is to match people with a plan that genuinely suits them, not to push volume.
What makes a pre-need funeral plan enquiry worth a fee share
Clear consent and a genuine decision-maker. The person must have asked for information about funeral planning for themselves or for a family member for whom they hold a power of attorney. We do not generate enquiries through misleading prompts or opaque data capture. Each referral arrives with the consent detail intact and the person aware that a provider will be in contact.
The work these leads cover
Real funeral plans enquiries across the jobs you take, filtered to your area before they reach you.
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Pre-paid funeral plan for self
Individuals planning and paying for their own future funeral arrangements.
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Plan arranged by a family member
Relatives arranging a plan for a parent or spouse, with appropriate consent.
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Direct cremation plan
Simplified, lower-cost plans for a direct cremation without a service.
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Full service funeral plan
Plans covering a full attended service with hearse and coffin options.
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Plan review and transfer
People reviewing an existing plan held with another provider.
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Pre-arranged instalment plans
Monthly payment plans for those who prefer to spread the cost.
Funeral Plans leads across the UK
The same model runs city by city. A few of the areas live now:
Funeral Plans leads, answered
Are the funeral plan enquiries FCA compliant?
Funeral plan providers operating in the UK are now regulated by the FCA. We generate enquiries with clear consent to be contacted about pre-need planning and pass the consent record with each referral. How you conduct the subsequent sales process remains your regulated responsibility.
How does the fee work if a plan is taken on monthly instalments?
We agree the fee basis before you go live and it can be structured against the plan value at inception rather than tied to each individual instalment, so the timing of the fee is practical for your business.
Is one enquiry shared between multiple providers?
No. Each enquiry goes to a single provider in the relevant area. The person is not passed to a list of competing firms.
Ready for exclusive funeral plans leads?
Book a short call and we will set up your area and show you how the split works for the jobs you take.