Lead generation for life insurance
Consented life insurance enquiries from people ready to take out cover, sent to one adviser or broker per area and paid for from the policies they place.
At a glance
- Model
- Pay on results
- Your leads
- Exclusive, one firm per area
- Cost to start
- Nothing up front
Life insurance is often bought once and rarely reviewed, which means the client relationship that follows a placed policy has long-term value. A single policy with a recurring commission can be worth far more over time than the premium visible at the point of sale. The quality of the enquiry matters because the cost of a conversation that goes nowhere is not just the lead price but the adviser time that went with it.
ROI Leads generates enquiries from people who have actively asked about life cover, agreed to be contacted and are in the right age and health bracket for the market you serve. Each enquiry is sent to one firm per area and the fee is a share of the placed policy. Nothing is charged for conversations that do not result in a placed policy.
What a life insurance enquiry needs to be worth paying on
Consent, a real reason to buy and a person the adviser can actually serve. The enquiry should carry confirmation that the person asked for information about life cover and agreed to be contacted. Age, smoker status and the broad reason for wanting cover (mortgage protection, family income, lump sum for dependants) are captured because these affect both suitability and the products available. Your FCA permissions, the cover types you write and the geographic area you serve are all confirmed before enquiries start.
The work these leads cover
Real life insurance enquiries across the jobs you take, filtered to your area before they reach you.
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Level term life cover
Fixed sum assured for a set term, typically used for mortgage or income protection.
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Decreasing term cover
Sum assured that falls in line with a repayment mortgage balance.
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Whole of life
Guaranteed payout policies for estate planning and funeral cost cover.
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Critical illness combined
Life cover with a critical illness rider for serious diagnosis protection.
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Family income benefit
Monthly income paid to a family if the policyholder dies during the term.
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Over 50s life cover
Simplified acceptance policies for clients aged 50 and above.
Life Insurance leads across the UK
The same model runs city by city. A few of the areas live now:
Life Insurance leads, answered
Are the life insurance enquiries compliant with FCA consent requirements?
Yes. Each enquiry is generated with clear consent to be contacted about life insurance and the consent record travels with the lead. Suitability is your determination as the regulated firm; we provide the qualified, consented introduction.
How is the fee calculated on a placed policy?
The share is agreed before enquiries start and is based on the commission or fee the placed policy generates. No policy placed means nothing owed.
Are the leads suitable for protection specialists or general advisers?
Both. The enquiry type can be filtered to match the cover types your firm writes. Protection-only specialists and whole-of-market advisers are both catered for.
Ready for exclusive life insurance leads?
Book a short call and we will set up your area and show you how the split works for the jobs you take.