Lead generation for personal debt
Consented, pre-qualified enquiries from individuals ready to explore a formal debt solution, sent to one firm per region and settled only after a client signs a plan.
At a glance
- Model
- Pay on results
- Your leads
- Exclusive, one firm per area
- Cost to start
- Nothing up front
Someone looking for help with personal debt has usually been carrying it for some time and has reached the point where they are ready to act. Whether that means an IVA, a debt management plan or a bankruptcy application, the decision to seek help is not made lightly and the person making an enquiry is close to signing. The value of a client who proceeds is real and the cost of a lead from a shared pool that is sold to five firms simultaneously is the wasted compliance time of chasing someone who was never going to sign with you.
ROI Leads generates enquiries through search content that meets people when they are ready to look for a solution, gathers clear consent, and routes each enquiry to a single regulated firm in the region. The share is agreed before any enquiries start and is owed only when a client signs a debt solution. A month with no signings costs the firm nothing.
What qualifies a debt enquiry as worth a share of the fee
Consent, debt level and a genuine willingness to proceed. The individual has asked to speak with a provider, agreed to be contacted and has a level of unsecured debt that falls within the eligibility criteria for a formal solution. We confirm those fundamentals before the enquiry is passed. Firms do not receive calls from people who are outside the qualifying thresholds or who have not consented to be approached.
The work these leads cover
Real personal debt enquiries across the jobs you take, filtered to your area before they reach you.
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Individual voluntary arrangements
IVA enquiries from individuals with qualifying unsecured debt.
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Debt management plans
Informal debt management plan enquiries for those below IVA thresholds.
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Debt relief orders
DRO enquiries from individuals with low income and low asset levels.
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Bankruptcy applications
Individuals ready to explore a formal bankruptcy petition.
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Trust deeds (Scotland)
Scottish trust deed enquiries for qualified residents.
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Sequestration (Scotland)
Scottish bankruptcy enquiries for individuals with qualifying debt.
Personal Debt leads across the UK
The same model runs city by city. A few of the areas live now:
Personal Debt leads, answered
Are the debt leads compliant and consented?
Yes. Every enquiry carries clear consent from the individual to be contacted by a regulated debt solutions provider. Consent detail travels with each referral so the firm has a full record at the point of first contact.
How does pay on results work for debt solutions?
The fee is tied to a signed debt solution, not to the initial call or appointment. You agree the share before any enquiries start and nothing is owed on enquiries that do not reach the point of a client signing. A slow month costs nothing.
What solutions do the leads cover?
IVAs, debt management plans, DROs and bankruptcy for England and Wales, plus trust deeds and sequestration for Scotland. You confirm the solutions you offer when you join and enquiries are matched to the products your firm provides.
Ready for exclusive personal debt leads?
Book a short call and we will set up your area and show you how the split works for the jobs you take.