Lead generation for estate agents
Exclusive vendor and landlord enquiries from people ready to instruct an agent, sent to one firm per area and paid for from the instructions they take on.
At a glance
- Model
- Pay on results
- Your leads
- Exclusive, one firm per area
- Cost to start
- Nothing up front
An instructed vendor is worth months of work in fees. Winning a valuation appointment and converting it to an instruction is the whole game in residential sales, and the quality of that first impression matters far more than the cost of reaching the person. Shared portals and referral networks that auction the same valuation request to three or four local agents destroy the margin before the board is even up.
ROI Leads gives a single agency the enquiry in each postcode cluster. We generate the interest, qualify for a genuine seller or landlord with a real property, and take our return from an agreed portion of the fees on instructions that complete. A slow market month where nothing completes costs you nothing in marketing.
What qualifies a vendor or landlord enquiry as worth a fee share
A real property, a confirmed decision-maker and a genuine intention to instruct in the next few months. We distinguish active sellers from people doing early research with no firm timeline. Landlord enquiries are checked for property ownership and current management situation. What reaches you is a warm contact with a legitimate reason to book a valuation, not a portal form fill from someone weighing their options.
The work these leads cover
Real estate agents enquiries across the jobs you take, filtered to your area before they reach you.
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Residential sales instruction
Vendors seeking a valuation and agency appointment to sell.
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Landlord lettings instruction
Landlords looking to let a property through a managing agent.
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Property management takeover
Landlords moving their portfolio from an existing agent.
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New build sales and marketing
Developers seeking an agent to sell a new build site.
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Auction referral
Vendors requiring a faster sale via residential auction.
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Valuation for probate or matrimonial
Formal valuations required for legal or estate processes.
Estate Agents leads across the UK
The same model runs city by city. A few of the areas live now:
Estate Agents leads, answered
How does pay on results work for estate agent fees?
You pay an agreed share of the fee on each instruction that completes. Valuations that do not convert to an instruction, and sales that fall through before exchange, do not trigger a payment.
Will other agencies in my area receive the same vendor enquiry?
No. Each enquiry is sent to one agency per postcode cluster. The vendor will not have been passed to your competitors through our service, though they may of course contact others independently.
Can I take both sales and lettings enquiries?
Yes. You can take either stream or both, and the fee structure for sales instructions and lettings instructions is agreed separately to reflect the different fee levels.
Ready for exclusive estate agents leads?
Book a short call and we will set up your area and show you how the split works for the jobs you take.